Presentation

- “ I belong to the Brazilian Color Association that/which works the color for the Building and Construction Industry for homes”.

- “ I run CBC and update the colors patterns in Brazil. It was founded in 1983. Our last collection was launched in March 2008. It has 26 colors and it will last 2 years.”

- “ We did a research with the industries that found out the “ best-sellers” of the 2006 Catalogue, that follows”.

ECOTOM

Which tonality? Greens of thick forests, blues of crystal-clear waters, yellow of the scorching sun, terra cotta of dry soils? All of this and a bit more. Brazil, multicolored land, the cradle of the tropical world with its forest reserve, the largest in the world.

In search of oxygen, drinking water, cleanliness, fine weather and natural food, men take on the great challenge to stay on Earth in state of grace, without giving up the comforts of modern life.

Ecology turns into Sustainability

To sustain without damaging, preserving the so desired comfort and well-being.

Countless experiments and attempts have led to recycling, carbon dioxide storage, energy emission changes, water propelling and other organic natural means, saving energy.

The new progress has come to stay. More and more followers join this hard and antagonistic battle, the Green Age, decisive factor of the trend ECOTOM. Domestic naturalism enthusiasts invest in energy saving devices and eco- friendly products, raising the flag of the social commitment. The world is crowded and full of problems, but men, coping with difficulties, as well as irrational animals, will get used to extreme external reality, creating and inventing unthinkable things, such as destroying pollution. Cheers to the bicycle of the 21st century!

Green tonalities are safe bets, followed by black and neutralized colors, bringing the proposal for united Brazilians in search of a new identity.

LUDIS

To play, laugh, live happily!

Good luck to comics and cartoons taking place during adult life’s emotions and images! With strong tonalities, it has fun with lots of colored.

Those who draw well-being from joy and leisure can easily make life flow freely and softly in search of eternal happiness.

MAXIMINI

To privilege the esthetics of excess is the thing, which permits us to invent inexistent things, born to become unique . Exclusive products are widely privileged . Shapes, dimensions and colors are transformed, reaching emotional proportions about to arouse hidden feelings.

NEOGOLDEN

It is the faithful representation of the extravagancy and ostentation typical from the Baroque time. Gold is present in all expressions , brocade, laces, embroidereds and bronze powder fill the formal content of a time. The appearance necessity to define the power happens every now and then and defines the end of a cycle.

“ The advantages for the companies that follow the catalogue are:”

“ You produce less products/goods, but they are produced in the right colors and follow international trends”.

“ When you use one of the colors, you are using a color that will last for a long time, it is not just fashion.”

“ The Brazilian products have to be on the same wavelength as the European , Asian and American products. So, the products are produced to be consumed in the internal market as well as in the foreign markets”.

“ Our industries are pioneers in lauching the colors that will be mass produced in 2 years.”

“ The Color Studies Center of Latin America is the institute that publishes the CBC catalogue, following the world trends. The theme of this collection is “ Dreams coming true- This invites you to dream, with humor and poetry, supplementing the formality. Two worlds are explored: the real and the imaginary”, like a fairytale.

Information about Elizabeth:

1- Tell us about your family:

R: I have 3 sons:

Marcelo is 39 and is married to Adriana, who is 37. He is an engineer. The second one is Erick. He is 30 , single and a lawyer. The youngest is Mark. He is 28, single and is an engineer also.

2- Which part of Brazil are you from?

R: I am from São Paulo, that is the financial heart of Brazil, it is like a “ small Manhattan”. It is a very big and business city. There is much traffic and it is dangerous like any big city. We usually say that people work in São Paulo and have fun in Rio!

3- What do you like to do in your free time?

R: I like to go to the movies, I am a movie addict. Also, I like to read books, listen to music and travel.

4- What are your plans for the next collection?

R: We will start the research in 2009 to follow the new patterns to CEAL 2010. We will keep many colors and we will need to choose new patterns. I hope this meeting can help us.

5- Have you published any book yet?

R: I published a book in 2007 called “ The House of All Times”. It is the first volume and it talks about kitchens, their evolution and the current projects features related to them. Also, I wrote about yhe color behavior in these projects. I am writing the second volume. It has the same name and talks about bedrooms. In Brazil, people are demanding projects that provide many suites in small areas.